EXPERIENCE

(Listed in chronological order from most to least recent)

Social Media Producer

Student Life Marketing + Design - Iowa City, IA

  • Created, managed, and populated the @hawkeyedean Instagram account on behalf of The University of Iowa Interim Dean of Students.

  • Assisted in raising $3,700 for mental health initiatives by co-running the Division of Student Life section of the #1DayforIowa social media campaign.

  • Wrote bi-weekly profiles to be featured online and across University of Iowa student life social accounts.

  • Produced and edited video for the Study Break video series.

Campus Tour Guide & Panelist

University of Iowa Office of Admissions - Iowa City, IA

  • Utilizes public speaking skills to conduct weekly, hour long walking tours of the University of Iowa campus.

  • Fields admissions and student life questions to audiences of 200+ people while on panel of 5 selected students.

  • Maintains current knowledge of University of Iowa information and local happenings.

  • Serves as a mentor and training assistant for newly hired tour guides.

  • Attends monthly staff meetings.

Designer

The Daily Iowan - Iowa City, IA

  • Formatted news, arts, and sports stories for print in The Daily Iowan publication using Adobe InDesign software.

  • Implemented the direction and feedback of leadership staff.

  • Utilized problem solving skills to overcome design issues and requesting assistance when necessary.

Film Production Team Director (formerly a team member)

The Daily Iowan - Iowa City, IA

  • Interviewed and hired a team of 7 reporters.

  • Scheduled and ran weekly team meetings. Delegated weekly assignments to reporters at these meetings.

  • Educated new hires on Daily Iowan policy, how to shoot video, conduct interviews, and use Adobe Premiere Pro software.

  • Reviewed reporter’s pitches, provided feedback, and facilitated discussion with the individual regarding how to best execute their project.

  • Guided reporters throughout the production of their videos and did a final edit before exporting the finished product for the web and social media.

  • Posted completed videos on YouTube with accompanying summaries.

  • Wrote a style guide and ensured its implementation in the creation of over 48 videos.

  • Attended weekly editor's meetings, maintained constant contact with my superiors, collaborated with other Daily Iowan editors to complete projects.

  • Attended weekly meetings with frequent sources to build rapport.

Marketing Coordinator (formerly the Marketing & Merchandising Intern)

Mercantile Portland - Portland, OR

  • Posted promotional content 3+ times a week on Instagram, Facebook, and Twitter.

  • Designed on-brand print advertisements, mailers, window clings and in-store signage using Adobe InDesign and Microsoft Word.

  • Wrote 8 blog posts to enhance brand content and drive growth on social media platforms.

  • Coordinated the execution of multiple promotional events each month. Measured and
    reported their success upon completion.

  • Worked with brand representatives to obtain promotional materials and brand information.

  • Managed all aspects of the store's website, including layout, images, copy, blog, and events.

  • Wrote and distributed press releases to promote events.

  • Performed public relations by addressing customers' questions and concerns.

  • Provided weekly updates to the leadership team.

  • Kept sales staff informed of upcoming marketing initiatives.

  • Updated customer information and files using RetailPro.

Campus Representative

Victoria’s Secret PINK - Iowa City, IA

  • Worked in partnership with co-representative to promote the VSPINK brand on the University of Iowa Campus.

  • Managed all of the @vspinkiowa social media accounts (Facebook, Instagram, Twitter, Snapchat), posting at least once a week on all of them.

  • Crafted original content for social media in the form of stop-motions videos, flat lays, and other photographic elements.

  • Executed bi-annual full-team photoshoots for the creation of promotional content.

  • Planned monthly promotional events for 70+ attendees.

  • Hired and managed a Campus Team of 10 young women.

  • Maintained constant contact VS PINK headquarters through messaging, as well as completing surveys and writing blog posts weekly.

  • Attended monthly conference calls with the VS PINK design team to provide trend feedback.

  • Was one of roughly 10 schools selected to attend an all-expenses paid incentive trip to New York City for high performance.

  • Attended brand training in Columbus Ohio to learn about the program, social media management, and event planning.

Development Intern

Mira Jean Designs - Arlington, VA

  • Facilitated online marketing initiatives: including a website update/redesign and social media content creation.

  • Conducted follow-up calls to clients and showrooms.

  • Performed direct marketing in the form of 1:1 cold calls to potential vendors and partners.

  • Helped in preparing, styling, and executing seasonal photoshoot.

  • Executed office administration duties including order and sample fulfillment.

  • Participated in showroom meetings.

Assistant TV Producer

Daily Iowan TV - Iowa City, IA

  • Internship culminated with the production of my own TV newscast (see example).

  • Guided reporters in crafting their stories.

  • Wrote news readers to be spoken aloud on air.

  • Edited b-roll using Adobe Premiere.

  • Found additional visuals to be used during the show.

  • Used Ross Inception to create and manage show's line-up.

  • Assisted in the general needs of the TV Producer.

Reporter, Anchor, and TV Technician

Daily Iowan TV - Iowa City, IA

  • Filmed and edited weekly news packages and VOSOTs for use in the 5 day-a-week DITV broadcast.

  • Wrote 3 weekly pitch proposals regarding news in Iowa City.

  • Anchored weekly 15 minute long television newscasts, including live broadcasts.

  • Trained new reporting staffers.

  • Scheduled and conducted interviews with sources.

  • Operated the teleprompter and soundboard during news broadcasts.

  • Attended weekly staff meetings to discuss upcoming assignments and newsroom happenings.

  • Reported too and regularly updated supervising producers.

Style Guru Intern

CollegeFashionista - online

  • Wrote and photographed comprehensive blog posts about fashion trends on The University of Iowa campus.

  • Uploaded posts to the international CollegeFashionista website for public viewing.

  • Engaged in educational forums set up for Style Gurus.